Small Businesses need a way to grow and nurture their audience and there is no better way to do it than through a blog. You want your customers to view your blog as a source of ‘nutrients’ that they can use to help them grow and flourish. Your blog is the place to find customers, feed them information and show your worth.
Is blogging worth it though?
The short answer is yes- here’s why:
You need to position yourself as an expert, so people believe and trust in what your providing. Solve your customers problems with high quality content to help you build credibility and trust. If you share your knowledge often enough, your brand will stand out in their minds and help with converting to sales.
In fact, HubSpot say that 67% of businesses who use blogs as part of their content marketing mix, get more leads than those who don’t.
Not by your teacher, by the search engines. After you’ve started a blog, the search engine robots put your content through their algorithms. Your website is more likely to appear higher in the search engine results if you have a blog, than if you don’t.
Search engines look for important keywords that searchers are looking for, and whether the content is relevant. Focus on providing high quality content that interesting first and looking at your Search Engine Optimisation afterwards… or use a plugin like Yoast.
Your blog will become the voice of your business, the place where you can have empathy. You can explore your audiences’ issues and worries. You can increase your likeability of your brand, by sharing you brand personality. Therefore, it’s no surprise that blogs are the 5thmost trusted source for accurate online information.