Who doesn’t love a good story? We love telling and sharing stories with each other. Storytelling is a unique trait of human beings give people a sense of belonging and identity. It’s also one of the best ways to establish a connection with people. So, if you are selling a product or service it’s an effective way to connect and build relationships with your customers and so it’s only right that storytelling is part of your business’s marketing strategy.
Good emotive stories help marketers and advertisers to develop relationships with people in particular demographics. Our competitors aren’t the only thing we as small business owners are competing against, we’re competing in the digital space, to have our voice heard by our potential customers/existing customers.
Let’s put this in context:
Almost 500 million Tweets are sent every single day. That’s 6,000 tweets every second! That’s a lot of noise to cut through. Likewise, more than 2 million blogs are posted every day, a whopping 1,400 blogs a minute. We as the ‘marketer’ in our businesses have to push through all that digital noise to get to our customers. The best way to push through is to create a human connection and storytelling is a great way to do that!
We make most of our decisions using our emotions. We see this in branding, marketing, watching movies, or reading books. If you don’t really care about the character or what happens to them, you don’t really care about the book. The same can be said for content marketing, we can be told to do something in our business but unless we have connected emotional, and know why we need to make that change, we ignore it and carry on. That’s why your storytelling needs to be compelling and emotive, so someone doesn’t read it and forget about you 5 minutes later!
If you’re able to create compelling stories about your products or services, it will assist in giving them identify and allow your audience to connect and empathise. In simple terms, storytelling leads to sales. When you continue to build your connection with them, (know, like, trust) they will think of you first and foremost when they’re ready to buy.
Storytelling gives our businesses the human factor, it makes it appear living and breathing. People buy from people, they buy into stories and the shared beliefs and values. When we get that emotional link with people behind the business, when we see ourselves in struggles, victories, and frustrations, that’s worth more than any sales pitch.
Blog- Your blog is your shop window into who you are and what you do. Share your experiences in your blog. If you’re looking to get started on a Blog today, have a look at my blog post here.
Pictures- A picture paints 1000 words. Make sure you are using plenty of images to help with your storytelling, perhaps pictures of work you’ve completed or you working.
Video– Video is your chance to personally connect with your audience and be authentic. Let your personality shine, answer questions and show behind the scenes. You can then upload onto lots of different platforms to gain maximum visibility.
Groups- Facebook and LinkedIn group are an excellent resource for small business. You can create groups linked to your business, e.g. social media tips and invite people to ask you questions and share knowledge. Spend time engaging with your group, ask questions, create challenges for them. Tell your story through your group.
Social Media– Share your story on Social Media, through posts, polls, stories, videos and engaging with others. The possibilities are endless.
Networking– When you go networking, you’ve probably been asked to deliver a 30-60 second pitch about your business. Take some time thinking about your pitch and how you can covey your story. You want to catch the attention of the people in the room and strike an emotional bond with them.
It’s National Storytelling week (26th Jan-2nd Feb) and I’m encouraging small businesses this to get out there and share their story. Join me with my hashtag #smallbusinessstorytime to share your story and support other small business owners!
Let’s see how we can work together…
Get in touch with me via phone, email or use the contact form and we can have a chat and set up your initial free consultation, so that I can understand what you are looking for and find out more about your business. I’m looking forward to hearing from you.