Is your website hurting your small business?

Is your website hurting your small business?

What happens when you land on a website that looks outdated or doesn’t have up to date content or details? 

Let’s be honest, you assume things.

You may assume one of the following:

  • Is this company even still in business?
  • Business is slow for them – they haven’t updated in 5 years.
  • What is the quality of their service like if their website looks like this?

And with that you’ve hit the back button, never to return again.

Auxilia Business Support Website

Sound familiar?

If your website fits into the category above, you may well be hurting your reputation and driving business straight to your competitors.

It takes just 1/20th of a second for site visitors to form a first impression about your business. 

And we all know first impressions count.

What are the consequences of having an outdated website?

People may think you just don’t care

  • The majority of customers will search for your website. When you neglect something as important as your website, your visitors may be thinking that you neglect other areas of your business.

The quality of your products/services are questionable

  • Customers will look at your website to judge you, your company and your products before deciding whether or not they want to work with you. If your potential customers don’t get a good feeling about your company’s quality, they are not going to trust you with their business.

Your credibility is damaged

  • Let’s be honest you might be the most qualified, experience person in your expertise but if you website it’s up to scratch with errors and outdated information, people may well think twice about working with you. 

You make your competition look amazing

  • Once someone’s visited your website and decided you weren’t credible enough, where do they go? Right into the hands of your competitors. 

It’s having a negative impact on your customer service

  • Outdated websites can leave your customers feeling confused with information that’s no longer valid. Your website should be a reliable, current source of information.

Your Google rankings are dropping

  • Googles goal is to deliver the list of best websites or resources to searchers. Using their algorithm, they sort through all of the results and provide the search with the most relevant. If your website, it’s updated regularly with good quality content, you’re on the first step to ranking higher.  

It looks like your out of business

  • Need I say anymore?

So, what can you do to make sure your website is up to date?

  • Keep content fresh and show up regularly
  • Keep your website up to date with security fixes- people value their security.
  • Go back through old blog posts to make sure links are up to date.
  • Look at your website through a variety of devices, see how it’s appearing.
  • Monitor your Google analytics